Some brands owned technology companies in the list of the most popular brands made by consulting firm Interbrand. Apple and Google into the top two brands.
The position of Apple and Google who are in positions one and two lists of the most popular brands were maintained for three consecutive years.
Quoted KompasTekno of Venture Beat, Monday (10/05/2015), their success is not only supported by rising stock prices alone, but their products also play a major role in everyday life.
Apple products and Google are already familiar worn many smart phones include the iPhone, the Android operating system, the Chrome browser, tablet iPad, the digital assistant Siri, and so on.
In addition to Apple and Google, another successful technology companies on the list include Microsoft (4), IBM (5), Samsung (7), Amazon (10), Intel (14).
There is also a Cisco at number 15, Oracle (16), HP (18), Facebook (23), eBay (32), PayPal (97), and Lenovo (100).
In total, there are 28 technology companies from 100 companies surveyed Interbrand, or about one-third. There is no industry other than the technology that dominates.
Facebook itself fueled position from position 29 last year to 23 this year. Artificial social network Mark Zuckerberg has increased its position thanks to the value of the company's shares rose by 54 percent.
While the company's platform and remittance payment company PayPal and Chinese technology, Lenovo into two companies included in the list of Interbrand for the first time.
Lenovo itself became the second Chinese company into the list of 100 companies after Huawei Interbrand.
A survey conducted by Interbrand has been done for 16 years in a row. Hundreds of brand monitored to determine which are the most popular brands and expensive.
Interbrand focused in three areas of assessment, namely financial performance, its influence on consumer buying decisions, and competitiveness.
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