Lenovo officially launched the latest smart phone, Lenovo A7000 Special Edition. This product offers a variety of advantages such as brilliant screen, smooth performance, and a camera capable of capturing the original color of the object.
MBG Marketing Manager of Lenovo Indonesia, Miranda Vania Warokka, said it is targeting three major segments when launching Lenovo A7000 Special Edition.
"First is the headphone junkies, who like music, movies, and video," Miranda said in Exodus Kuningan City, South Jakarta, on Tuesday (15/09/2015).
The second segment, she said, are those who are looking for a smart phone at affordable prices but have a powerful ability. The third segment, are those who are looking for a smart phone that is capable of performing many of the functions and the technology is more updated.
While Country Lead Smartphone Division Lenovo Indonesia, Adrie R. Suhadi, explains Lenovo A7000 Special Edition has differences with the Lenovo A7000. Both in terms of features and target consumer.
"Currently, Lenovo A7000 has been sold offline and sales are still good. The market is different from the A7000 Special Edition. We capture the target different consumers," explains Adrie.
The Lenovo A7000 Special Edition has a full HD screen 13.97 cm (5.5 inches) (1920 x 1080) and equipped with 13 MP rear cameras with auto focus, Dual LED flash, and a 5 MP front camera to capture images that have the quality sharp and lively.
Like the previous generation, Lenovo A7000 Special Edition also comes with Dolby Atmos technology and 4G LTE supported MediaTek processor 64 bit Octa-Core CPU with a speed of 1.7 GHz, 16core ARM MALI-T760 GPU. This smart phone embedded succession 2 GB DDR3 RAM, two SIM card slots, internal storage of 16 GB, and a microSD card slot that can accommodate up to 32 GB.
Lenovo A7000 Special Edition supports 4G LTE in 1800 MHz frequency so that consumers can take advantage of 4G LTE services are available in this frequency to the maximum. The second SIM card slot can be utilized for 2G / 3G service at a wider frequency spectrum.
For batteries, Lenovo A7000 Special Edition wears the battery capacity of 2,900 mAh and carries Android 5.0 operation system Lollipop as
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